Growing concerns regarding the health hazards associated with synthetic and natural identical colors is expected to drive the demand for the product over the next nine years. The Global Natural Food Colors Market size is expected to reach USD 2.50 billion by 2025, according to a new report by Grand View Research, Inc. The market is expected to grow on account of increasing penetration of the product in key application industries including beverages, and bakery & confectionery. In addition, the industry is expected to benefit from the stringent regulations passed for the synthetic colors leading to an increasing substitution. High dependence on raw materials such as fruits, vegetables, and spices, coupled with substantial price fluctuations of the aforementioned products is expected to act as a major deterrent for the market growth. However, the rise in investments in research and development, to increase the production efficiency is expected to drive the demand over the fo