Increasing personal care products demand particularly in Asia Pacific and Latin America is expected to drive the global Isostearic Acid Market. The Global Isostearic Acid Market is expected to reach USD 447.9 million by 2020, according to a new study by Grand View Research, Inc. Increasing demand for bio-ingredient based products on account of growing consumer awareness regarding hazardous nature of petrochemicals derived products is also expected to have a positive influence on the market growth. High price of isostearic acid owing to its limited supply is expected to hinder the market growth. Chemical esters emerged as the leading application segment and accounted for 39.8% of the total market volume in 2013. Cosmetics and personal care industry uses isostearic acid derived chemical esters for applications such as skin care, deodorants, lipsticks and hair care products. Lubricant & grease is expected to witness the highest growth of 5.6% from 2014 to 2020. Grow