Rising consumer awareness towards personal care and hygiene is expected to be a major factor for substantial market growth over the next few years. In addition, increasing disposable income in the emerging economies, particularly in the Asia-Pacific countries such as China and India, is expected to have a positive effect on market growth. The Global Personal Care Specialty Ingredients Market is expected to reach USD 15.76 billion by 2024, according to a new report by Grand View Research, Inc. Surfactants accounted for 30.6% of the global active personal care specialty ingredients market in 2015. High penetration of this segment in personal care sector can be attributed to its chemical properties that make it compatible with several other ingredients. The anionics dominated the surfactant product segment owing to its use in a variety of personal care products, such as skin care, hair care and color cosmetics. The inactive personal care specialty ingredients market is estimate