Favorable government initiatives in a quest to minimize dependency on petrochemicals coupled with consumer shift towards organic personal care products is expected to drive global fatty alcohols market over the forecast period. The Global Fatty Alcohols Market is expected to reach USD 7.51 billion by 2022, according to a new study by Grand View Research, Inc. Consistent supply of key raw material coupled with the price volatility is expected to a key challenge for market participants. Technological advancements coupled with increasing consumer preference for renewable chemicals are expected to create lucrative opportunities for market participants over the next seven years. Soaps & detergents was the most dominant application segment and accounted for 54.6% of total market volume in 2014. Growing natural surfactants and emulsifiers demand in soaps & detergents industry is expected to fuel fatty alcohols demand in this segment over the forecast period. To ...