Favorable regulations to lower energy consumption are likely to be a major factor for rising popularity of cool roof coatings. Cool roof coatings help to reduce the heat buildup within the buildings, thus resulting in lower dependence on air conditioning. This contributes to cut down the energy costs. Cool roof coatings help in mitigating the damage caused by harmful UV radiation and structural deformations that might occur due to temperature fluctuations. The Global Cool Roof Coating Market is expected to reach USD 5.41 billion by 2025, according to a new report by Grand View Research, Inc. Reduction in usage of titanium dioxide for manufacturing of cool roof coatings is expected to remain a key challenge as titanium dioxide is a major cause of photocatalysis leading to degradation of paint binders. The durability of the paint used also plays a key role in defining the properties of the cool roof systems as it affects the total solar reflectance (TSR) of the coating. Development...