Functional superiorities including weather and moisture resistance, better aesthetics and long lasting adhesion is expected to fuel market growth over the next eight years. Furthermore, rising government spending in Asian countries on infrastructure development will augment industry expansion. The Global Exterior Architectural Coating Market is expected to reach USD 39.04 billion by 2024, according to a new report by Grand View Research, Inc. Growing demand for waterborne technology over traditional coatings, as it is cheaper and eco-friendly, will drive market growth. The introduction of green coatings coupled with the increasing usage of Nano coatings will create immense opportunities for growth over the next eight years. Primer is expected to witness high revenue gains at a CAGR of 6.4% from 2016 to 2024 as it acts as a protector and leveller for other products including enamel and emulsions. The revenue generated by the use of exterior architectural coatings in the non-reside