Automotive applications dominated the TPU films market, with demand estimated at 11,622.1 tons in 2013. Increasing use of TPU films in automotive applications such as paint protection, scratch protection, anti-chipping and rear bumper protection coupled with growing after sales market is expected to fuel market growth. The Global Thermoplastic Polyurethane (TPU) Films Market is expected to reach USD 724.6 million by 2020, according to a new study by Grand View Research, Inc. Asia Pacific emerged as the largest regional TPU films market, with demand estimated at 16,299 tons in 2013. Growth of automotive industry coupled with increasing application of TPU films in sports goods and construction is expected to drive the market growth over the next six years, at an estimated CAGR of 7.8% from 2014 to 2020. Furthermore, lower TPU film prices in Asia Pacific compared to other regional markets may also complement market growth. Global TPU films market demand was 46,769.1 tons in 2013