Increasing wine consumption in Asia Pacific and Latin America is expected to remain a key factor driving tartaric acid market growth over the forecast period. The Global Tartaric Acid Market is expected to reach USD 425 million by 2020, according to a new study by Grand View Research, Inc. Increasing tartaric acid consumption as anti-oxidant and taste enhancer in food products is also expected to have a positive impact on the market growth. Tartaric acid prices witnessed slump during 2009 to 2010 mainly due to economic recession in U.S. and debt crisis in Europe. The prices recovered there after due to high tartaric acid demand from emerging markets. Tartaric acid prices are projected to remain stable over the forecast period which is expected to benefit the market in terms of revenue. Wine was the largest application segment and accounted for 33.6% of the total market volume in 2013. Tartaric acid is widely used in wine applications as a preservative, pH level reducer and tar