Increasing construction and infrastructure spending in emerging markets of Asia Pacific and Latin America is expected to remain a key driving factor for global PVC demand. In addition, growth of global automotive industry is also expected to have a positive influence on the market. The Global Polyvinyl Chloride (PVC) Market is expected to reach USD 79.11 billion by 2020, according to a new study by Grand View Research, Inc. Volatile raw material prices coupled with the stringent regulatory scenario, particularly in North America and Europe to limit or minimize PVC use for medical applications are expected to remain key challenges for market participants. In order to overcome such challenges, the industry has shifted its focus towards developing bio-based alternatives to PVC which is expected to provide future opportunities for market participants. Construction emerged as the leading application segment and accounted for 55.7% of the total market volume in 2013. Increasing cons