Rising penetration of washing machines in the developing economies is expected to propel the sector growth. The Global Laundry Detergent Market value is expected to reach USD 205.2 billion by 2025, according to a new report by Grand View Research, Inc. The top brands of the laundry detergent market include Tide, Purex, and Surf. These three brands are responsible for the nearly half of the market share of the laundry detergent market. The four vendors which control the laundry detergent industry are Proctor & Gamble, Unilever, Church & Dwight, and Henkel. Laundry Detergent Market The brands produced by the Unilever, Proctor & Gamble, and Henkel concentrate on the middle and high-class segment of consumer whereas Church & Dwight targets the low end of the consumer segment. The rising disposable income in the developing economies is forging new trend in the industry where consumers are inclined to buy brand based on its quality and company’s reputation.