Growing adoption of convenience foods and rising health consciousness are likely to augment the demand for breakfast cereals over the forecast period. The Global Breakfast Cereal Market size is expected to reach USD 54.31 billion by 2025, according to a new report by Grand View Research, Inc., progressing at a CAGR of 4.3% during the forecast period. Surging demand for on-the-go breakfast options such as biscuits and cereal bars is anticipated to stoke market growth. Besides this, expanding base of health-conscious consumers and rising purchasing power are estimated to provide a fillip to the market. In recent times, a large number of consumers are focused on reducing calorie intake by cutting down their portion sizes and replacing traditional breakfast options with breakfast cereals. Moreover, rise in vegetarianism is influencing the market positively. With increasing demand for breakfast cereals, manufacturers are adopting newer technologies and equipment to enhance sh