Water based pigments demand is primarily driven by the rising consumer awareness regarding eco-friendly products and stringent government regulations to limit VOC content in the industrial products. Growing demand for aqueous pigment dispersion systems for manufacturing inks for printing and textile applications is expected to have a positive impact on the industry growth over the forecast period. The Global Water Based Pigments Market is expected to reach USD 13.40 billion by 2024, according to a new report by Grand View Research, Inc. Increasing adoption of waterborne dispersion systems to replace solvent based paints, especially in decorative applications is anticipated to be the key driver for the market growth. However, these aqueous paints offer low gloss as compared to its counterparts, which is likely to hinder industry growth over the forecast period. Innovations in water-based pigment dispersion technology to reduce drying time, increase durability and improve corrosio