The market is expected to witness a CAGR of 6.9% over the forecast period, Owing to increasing product penetration in construction and automotive application to replace high VOC emitting solvent based coatings is likely to drive industry growth. The Global Green Coatings Market is expected to reach USD 209.2 billion by 2025, according to a new report by Grand View Research, Inc. Strong foothold of the existing players, extensive product offerings and wide geographical reach is expected to be the key barrier for the emerging manufacturers. The majority of the industry players are integrated across the value chain in order to reduce their dependency on the raw material suppliers and increase profitability. Waterborne technology dominated the industry in 2016 and is likely to grow at a CAGR of 6.8% from 2017 to 2025 owing to its rising consumer preference towards environmental friendly products in architectural and automotive applications. Asia Pacific accounted for 33.4% of over