Growing application of LAB as industrial cleaners owing to rapid industrialization in developing economies such as China, India, and Brazil. In addition, government regulations regarding restrictions on non-biodegradable materials are further providing a fillip to the market. The Global Linear Alkyl Benzene (LAB) Market size is expected to reach USD 9.27 billion by 2020, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.6% during the forecast period. Increasing consumer spending coupled with flourishing cleaning industry is likely to fuel the demand over the next six years. Volatile raw material prices, however, are projected to act as a key challenge for market participants. Also, consumers, particularly in developed countries, are becoming aware about adverse effects of using synthetic detergents on the environment and are looking out for bio-based alternatives. Protean nature of key raw materials such as kerosene and benzene put pressure on pr