Technological advancement is an important factor for market growth as countries are becoming more concerned about the public health and safety. The growing environmental concerns including harmful air pollutants are driving the need for greener products in a bid to promote a healthy environment. The Global Traffic Road Marking Coatings Market is likely to reach USD 6.3 billion by 2025, according to a new report by Grand View Research, Inc. Paints are regarded as a major source of harmful VOC emissions. This has resulted in the development of thermoplastic coatings and other environment-friendly alternatives over paints. The rate of road fatalities is another primary concern which is forcing regional governments to invest in technological development to ensure highway safety and maintenance. There is a need for technological development to deal with such issues efficiently and improve the global economic condition as well. Manufacturers are taking initiatives to develop innovative