Increasing demand for air & water purification in the coal-fired plants, clinker cement industries is expected to drive the demand for granular and powdered activated carbon. The Global Activated Carbon Market is expected to reach USD 10.15 billion by 2024, according to a new report by Grand View Research, Inc. Activated carbon possesses a high degree of micro porosity and adsorption properties, owing to which it is preferred in air and water purification across various end-use industries. Applications in the removal of mercury, acid gas toxins along with metallic emissions from coal & oil powered plants are expected to fuel industry growth. Rising concerns regarding drinking water safety along with a shift in trend towards adopting healthy lifestyle are anticipated to drive market demand. Increasing environmental pollution due to industrial and vehicular emissions is projected to fuel air purification segment. Water treatment applications include municipal treatment