The expanding food and beverage industry globally is anticipated to be a major factor for substantial industry growth over the next few years. Growing consumer awareness towards obesity issues has led to increased consumption of low-calorie beverages which is expected to positively impact the product demand. The Global Malic Acid Market is expected to reach USD 244.0 million by 2024, according to a new report by Grand View Research, Inc. Beverages accounted for 49.3% of the global malic acid market in 2015. Growing liquid and powdered beverages consumption along with surging artificial flavorant demand in carbonated drinks are estimated to drive the product demand in beverages over the next few years. The increasing confectionery and food processing facilities, especially in Asia Pacific, North America, and Europe, is yet another factor anticipated to steer the product demand in the near future. Asia Pacific is anticipated to experience the highest growth over the foreseeable