Increasing convenience food demand coupled with growing middle class per capita disposable income in Asia Pacific and Latin America is expected to drive the global fumaric acid market over the forecast period. The Global Fumaric Acid Market is expected to reach USD 764.8 million by 2020, according to a new study by Grand View Research, Inc. Introduction of ethnic and exotic flavors by food & beverages manufacturers is also expected to prompt demand growth. Stringent environmental regulations in order to reduce greenhouse gases (GNG) emission is expected to remain a key challenge for market participants. Food & beverages was the leading application segment and accounted for 34.3% of the total market volume in 2013. Fumaric acid is used as an acidulant in food & beverages owing to its properties such as micro-organisms growth controller, pH modifier and flavor enhancer. Food & beverages is also expected to witness the highest growth rate of 7.0% from 2014 to 2020