Rising demand for optical brighteners from various industries including paper, personal laundry, textiles and cosmetics to improve illumination of the finished product is expected to be a principal factor in stimulating growth over the forecast period. The Global Optical Brighteners Market is expected to reach USD 1.11 billion by 2024, according to a new report by Grand View Research, Inc. Increasing demand for whitening agents from the paper industry owing to their ability to impart superior brightness is expected to improve product penetration over the forecast period. Paper accounted for 35.8% of the global volume share in 2015. Growing consumer demand for paper from emerging economies including India and China is expected to propel expansion over the forecast period. Textiles & apparels are one of the major end-uses of optical brighteners and are projected to witness significant growth at a 6.1% CAGR from 2016 to 2024. Increasing competitiveness among textile and garment m