The Global Kombucha Market size is projected to reach USD 5.45 billion by 2025, according to a new report by Grand View Research, Inc. It is likely to expand at a CAGR of 23.0% over the forecast period. This market is anticipated to be driven by innovations, flavor experimentation, and increasing awareness regarding health benefits associated with kombucha consumption. The market is primarily expected to grow on account of accelerating rate of consumption of kombucha as an alternative to aerated drinks and beverages. This market is luring international aerated drinks manufacturers to invest in and acquire emerging players. Distinguishing factor that provides a competitive edge for this market is that kombucha is home-made and has a wide potential for experimentation. Beverage manufacturing companies are exhibiting trends like organizing kombucha tasting competition giving anopportunity to kombucha makers to come and showcase their product. Winner of the competitions is h