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Laundry Detergent Market to Evaluate USD 205.2 Billion by 2025

Rising penetration of washing machines in the developing economies is expected to propel the sector growth.

The Global Laundry Detergent Market value is expected to reach USD 205.2 billion by 2025, according to a new report by Grand View Research, Inc.

The top brands of the laundry detergent market include Tide, Purex, and Surf. These three brands are responsible for the nearly half of the market share of the laundry detergent market. The four vendors which control the laundry detergent industry are Proctor & Gamble, Unilever, Church & Dwight, and Henkel.

Laundry Detergent Market

The brands produced by the Unilever, Proctor & Gamble, and Henkel concentrate on the middle and high-class segment of consumer whereas Church & Dwight targets the low end of the consumer segment. The rising disposable income in the developing economies is forging new trend in the industry where consumers are inclined to buy brand based on its quality and company’s reputation.

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However, this trend is only common for the mature market of the North America and European region. The consumers from Africa and Asia Pacific region prefers the product based on its pricing.

Top Players of Laundry Detergent Market:

The industry is dominated by global players such as Unilever, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Proctor & Gamble. Companies are moving towards strategic mergers and acquisition to increase their international presence and gain significant share.

Market Segmentation of Laundry Detergent Market:

The Global Laundry Detergent Market Segmented by Product, Application, and Region.

By Product:
  •     Powder detergents
  •     Liquid detergents
  •     Fabric softeners
  •     Detergent tablets
  •     Others
By Application:
  •     Household
  •     Industrial or Institutional
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