Growing concerns regarding the health hazards associated with synthetic and natural identical colors is expected to drive the demand for the product over the next nine years. The Global Natural Food Colors Market size is expected to reach USD 2.50 billion by 2025, according to a new report by Grand View Research, Inc.
The market is expected to grow on account of increasing penetration of the product in key application industries including beverages, and bakery & confectionery. In addition, the industry is expected to benefit from the stringent regulations passed for the synthetic colors leading to an increasing substitution.
High dependence on raw materials such as fruits, vegetables, and spices, coupled with substantial price fluctuations of the aforementioned products is expected to act as a major deterrent for the market growth. However, the rise in investments in research and development, to increase the production efficiency is expected to drive the demand over the forecast period.
The industry is characterized by the presence of a large number of high volume manufacturers, with a majority of them integrated across product manufacturing to distribution stages of the value chain. In addition, the companies are involved in product distribution primarily through direct distribution as well as third party distribution channels in a bid to expand their market presence.
The use of the product in beverages accounted for over 27% of the global volume in 2015, on account of rising demand for nutritional beverages such as fruit juices, sports drinks, carbonated soft drinks, and alcoholic drinks.
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Anthocyanin is expected to exhibit the highest growth, growing at a CAGR of over 7% from 2016 to 2025 on account of high substitution rate of the synthetic blues due to various health hazards associated.
Market Segmentation of Natural Food Colors Market:
The Global Natural Food Colors Market segmented on the basis of Product, Application, and Region.
By Product:
Curcumin
Carotenoids
Anthocyanin
Carmine
Copper Chlorophyllin
By Application:
Bakery & Confectionery
Beverages
Dairy & Frozen Products
Meat Products
Oil & fat
Fruits & vegetables
Food
By Region:
North America
Europe
Asia Pacific
Central & South America
Middle East & Africa
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