The growing demand for automotive film in exterior and interior applications is expected to drive market growth. The Global Automotive Film Market is expected to reach USD 10.13 billion by 2021, according to a new report by Grand View Research, Inc.
The industry is expected to grow on account of the demand for films in for interior and exterior protection of the vehicle. The increasing demand for paint protection films and NVH films for the smooth functioning of the vehicle is expected to drive growth over the forecast period.
The industry growth is majorly driven by the rapid increase in the demand for automotive wraps to enhance the aesthetic value of the vehicles. Furthermore, reduction in the maintenance cost of vehicles owing to the protective characteristics offered by the wraps is expected to drive market growth.
Increasing purchasing power of consumers coupled with technological advancements, such as the advent of the bio-based polyester film is expected to fuel market growth. Growing consumer awareness regarding the benefits of these products along with the recovery of the automotive industry is anticipated to aid their consumption in the global market.
The cost benefit ratio is expected to drive demand owing to the ability of the product to sustain extreme conditions. Stringent regulations associated with thermoplastic urethane polymer, which serves as a major raw material in paint protection film manufacturing is expected to hamper market growth over the forecast period.
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Interior application of the products accounted for USD 3.12 billion in 2016 on account of the growing demand for tinting films in developed economies. In addition, utilization of NVH laminates in vehicle doors is expected to aid application growth.
Market Segmentation of Automotive Film Market:
The Global Automotive Film Market segmented on the basis of Product, Application, Function, Channel and Region.
By Product:
Tinting Films
Paint Protection Films
NVH Film Laminates
Wrap Films
By Application:
Interior
Exterior
By Function:
Protection
NVH
By Channel:
OEM
Aftermarket
By Region:
North America
Europe
Asia Pacific
Rest of World
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